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  • Writer's pictureJessica Mabaso

4 Tips to Have Good Brand Identity in Logo and Website Design

Updated: Jan 17, 2023

In today’s world, it is essential to have a strong online presence. You need to be able to reach out and connect with your target audience. One of the best ways to do this is through your website. A good web design agency will help you create a website that is user-friendly, accessible, responsive, and looks professional.

An image representing different colors generated by Midjourney AI.

However, it is not just about having a simple website; you also need to make sure that the logo for your company or nonprofit looks good as well. This is because the logo will be used in all other marketing materials, including flyers and brochures, so it needs to be consistent throughout all these materials.

Good brand identity and graphic design will also help improve your image by giving off an impression of professionalism, which can attract more clients or customers for your business.

Having a good Brand Logo and Website can help you achieve a wide range of goals. It can represent trust, security, and support. It can also help you create a first impression that will make a lasting impact.

For any nonprofit or business that is just starting up, a logo is the most important element. A logo can define your brand, set your image, and differentiate you from other businesses in your field. It is a great way to promote your company's identity and create brand loyalty with customers.

A great brand identity means your company will be more recognizable, memorable, and trusted by customers. Your product or service will be seen as the leader in its category, and you'll have a better chance of being remembered by consumers when they're ready to buy again.


To help you take your first steps on the journey of being a successful social entrepreneur, IYOPS and Craft & Slate Creative Agency will be offering free website design services to youth leaders, innovators, and social entrepreneurs around the world through our inaugural "IYOPS x Craft & Slate Design Grant 2022/23"


Steps to follow to achieve good brand identity and logo

1. Make the First Impression

Creating a good first impression with a good brand logo and website is significant for a company and its corporate branding. It has a powerful impact on your business, as it can influence your customers' decision to buy your product.

Creating a good first impression can be hard to achieve, but there are many ways to make it happen. One effective way to create a positive first impression is to engage your audience with tutorial videos. These can be posted on your website or shared on social media channels. Another method to make a good first impression is to create catchy slogans that engage your audience. These can be incorporated into your website and emails. If you create a catchy slogan, it's likely to engage your audience and get them interested in your product or service.

Asking for customer reviews is another way to make a good first impression. To help draw in new customers and gather insightful feedback from existing ones, you can ask them to write reviews about your good or service.

The look and feel of your website are also important for making a good first impression. It's critical to ensure your website is easy to navigate and doesn't annoy your users. Studies have shown that a website's look and feel can have a significant impact on your first impression.

Your logo should be a part of the look and feel of your website and should fit into your brand style. You want to make sure your audience understands consistent imagery. Your brand logo needs to be able to convey the symbolic benefits of your product or service. This will help your audience understand

2. Fonts and Typography

Choosing the right fonts for your logo is crucial. It sets the tone for your brand's image. Fonts are also critical for your website since they help convey your message to readers. There are many fonts to select from.

Each style has its own personality. Some fonts are more formal than others, and some are even bolder than others. When choosing fonts, make sure to select ones that complement each other. This is especially true for display fonts, which can make a lasting impression on your logo.

There are many types of fonts, such as serif, sans serif, and script. These fonts are available in different weights and styles. You can use a serif font for titles and body copy, and a sans serif font for headers.

However, not all typefaces can be changed from one weight to another. One of the simplest and most effective ways to use fonts is to pair them together. For example, a sans-serif font and a brush script can create a fun look that is perfect for a brand with an eclectic feel.

There are also several fonts that are free to download. These can be useful for personal projects or commercial projects. However, keep in mind that free fonts can have quality issues. They may also be labeled for personal use only.

Choosing free fonts is an easy way to get a quick fix, but it is not always worth the trouble. Using a font that is not suitable for your body copy can make your logo look like a mess.

Fonts can also help introduce your company's personality. Select one that is fun and creative, or select one that has a classic and refined look.

3. Color Theory

Deciding the right color for a logo or website is an essential step in the branding process. You can use the psychology of color to enhance your brand, evoke emotions and make a good impression. There are many ways to do this, including online color palette generators.

Selecting the right color for your brand is an essential decision, but it is one you should not make without proper knowledge.

Using the right color can help you to establish a positive brand association, which in turn can lead to increased brand recognition and sales.

While there are many factors to consider when choosing a color for a logo or website, the most important is what you want your brand to be associated with.

To make the right choice, it is important to understand the different color meanings. Color psychology is an important field of study for branding and marketing.

Colors can be used to evoke different moods and emotions, such as a sense of warmth or urgency. You can also create a feeling of friendliness, excitement, or trust with a color.

  1. Blue is the color most commonly used in corporate logos. Blue symbolizes intelligence, confidence, and security. Blue logos also have a professional feel, which is important for many businesses. Blue can be used alone or combined with other colors to create a more eye-catching effect.

  2. Pink is often associated with feminine brands, but it is also a popular color for children's logos. Pink also evokes a sense of beauty. It is also popular for fashion logos.

  3. Purple is associated with royalty and spirituality. Purple can also be a serious and mysterious color. It is also used for luxury brands.

4. Imagery

Brand imagery is an integral part of any business and should be used to communicate the core messages of a brand. Images can include a logo, website, literature, billboards, and more. The most effective brand images are designed to capture the attention of consumers and communicate the brand message attractively and compellingly.

One of the most important aspects of brand imagery is color. Using the right color can significantly increase brand recognition. This is especially true if the color is used in conjunction with other elements.

For example, using a color wash over images can help better associate a brand with the color. Another aspect of brand imagery to consider is the power of photography. While random stock images can be grainy and unprofessional, a professional photographer can create custom visuals for your website.

The best way to make the most of your images is to use them in conjunction with your overall marketing strategy. Mixing images, illustrations, and videos can elevate the presentation of your webpage and increase accessibility.

While building brand imagery isn't a quick process, it pays off in the end. The more consistent your brand images are, the more your consumers will come to recognize and trust your brand. It's also a good idea to use a central repository of all brand assets, which all teams can approve. This way, you can keep your brand standards consistent across all media.


IYOPS x Craft & Slate Design Grant 2022/23

IYOPS (International Youths Organization for Peace and Sustainability) and Craft & Slate Creative Agency are working together to empower our youth and spread the word of design, innovation, and entrepreneurship through our inaugural "IYOPS x Craft & Slate Design Grant 2022/23"

To help you take your first steps on the journey of being a successful social entrepreneur, we will be offering free website design services to youth leaders, innovators, and social entrepreneurs around the world.

Complementary web design and logo design grant competition by IYOPS and Craft & Slate banner



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Jessica Mabaso is the CEO of Craft & Slate Creative Agency. Craft & Slate specializes in brand, marketing, and digital strategy. They offer a full range of website design, marketing & communication solutions. Jessica is also a guest writer at the International Youths Organization for Peace and Sustainability.


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